The Sponsorship Mention

The Sponsorship Mention

News about successful sponsorships.

M&T Bank, Po-Hi Alumni Hall of Fame, and Slalom

volume 1 issue 4

M&T Bank extends its sponsorship of Vermont City Marathon from 2022, for five more years, until 2029. The bank announced to NBC5 (Cusanelli, 2024). Key takeaway: Inform the press as sponsoring an event makes good publicity, which helps all parties involved gain exposure.

Cusanelli, M. (2024, April 18). M&T Bank to continue sponsorship of Vermont City Marathon. NBC5. https://www.mynbc5.com/article/mandt-bank-to-continue-sponsorship-of-vermont-city-marathon/60539890

Poncha City High School Alumni Hall of Fame is sponsoring a talk with American journalist and war correspondent Mike Boettcher. The event is hosted by a law firm with seven additional sponsors, thus far. Tickets are $30 benefiting a scholarship endowment fund (PoncaCityNow.com, n.d.). Key takeaway: Having a speaker for your event is a great way to add value, while benefiting a worthy cause.

PoncaCityNow.com. (n.d.). Po-Hi Alumni Hall of Fame Sponsoring “An Evening with Mike Boettcher.” https://www.poncacitynow.com/po-hi-alumni-hall-of-fame-sponsoring-an-evening-with-mike-boettcher/

Angel City Football Club adds Slamon as business transformation sponsor. Slalom provides management/technology consulting, particularly identifying/prioritizing growth opportunities. ACFC majority ownership includes Natalie Portman, America Ferrara, Serena Williams, and Eva Longoria (Consulting.us, 2024). Key takeaway: Consulting firms add value where a weakness is known creating a win-win partnership.

Consulting.us. (2024, April 18). Angel City FC adds Slalom as sponsor and business transformation partner. Consulting.ushttps://www.consulting.us/news/10556/angel-city-fc-adds-slalom-as-sponsor-and-business-transformation-partner

FirstLight, Valley Bank, and Wendy's

volume 1 issue 3

FirstLight again sponsors a golf tournament to benefit Make-A-Wish. FirstLight has contributed $13,000 over the years to the Richard D. Mahoney Charity Golf Classic (FirstLight Sponsors Tournament to Benefit Make-A-Wish New Hampshire, 2024). Key takeaway: align your business with a cause you believe in to make a positive impact.

FirstLight Sponsors Tournament to Benefit Make-A-Wish New Hampshire. (2024, April 17). Yahoo! Finance. https://finance.yahoo.com/news/firstlight-sponsors-tournament-benefit-wish-153900756.html

Valley Bank sponsors nine nonprofits. Valley Bank gave $100,000 to Habitat for Humanity. In addition, Valley Bank volunteered three days (Fortunato, 2024). Key takeaway: provide financial and nonfinancial support for your cause.

Fortunato, R. (2024, April 17). Valley Bank is sponsoring nine nonprofit organizations. KTVH. https://www.ktvh.com/news/valley-bank-is-sponsoring-nine-nonprofit-organizations

Wendy's benefits from early 2017 sponsorship of NCAA March Madness as women's championship gains more viewership this year than men. Wendy's has a VP-global communications and creative storytelling who worked with four agencies to slam dunk its creative impact (Boucher & Boucher, 2024). Key takeaway: it is ok to enlist the help of ad agencies or creative minds to help make an impact with your sponsorship.

Boucher, R., & Boucher, R. (2024, April 17). Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality. Event Marketer. https://www.eventmarketer.com/article/wendys-ncaa-sponsorship-supersized/

3M, Huck's Market, and Star Sports

volume 1 issue 2

3M is sponsoring a long-distance high elevation trail run with financial support, but has also contributed to its insulation innovations into race apparel (Borneman, 2024). The sponsor should maximize its offerings into the sponsorship when it benefits its targeted audience.

Borneman, J. (2024, April 16). Jim Borneman. https://www.textileworld.com/textile-world/knitting-apparel/2024/04/3m-sponsoring-the-2024-ultra-trail-mount-yun-by-utmb-providing-leading-insulation-and-moisture-wicking-for-apparel-and-accessories/

Huck's Market is again sponsoring Sam Mayer in Nashville (06/29) and Indianapolis (07/20) motor races. The posted tweet shows the Huck's Market logo on five locations throughout the race car (Albino, 2024). The sponsor should seek to have its logo onto sponsee real estate, whether tangible or intangible.

Albino, D. (2024, April 16). Huck’s Market sponsoring Sam Mayer at Nashville, Indianapolis. Jayski’s NASCAR Silly Season Site. https://www.jayski.com/2024/04/16/hucks-market-sponsoring-sam-mayer-at-nashville-indianapolis/

Star Sports to sponsor former jockey Brian Toomey as a trainer for the 2024 season. Brian suffered a brain injury and is now an inspiration within horse racing. Brian will update sponsor customers on big races and industry issues (Tdn, 2024). Allow both sponsor and sponsee to tell their stories to create a good match for their audience.

Tdn. (2024, April 16). Brian Toomey to be sponsored by Star Sports. TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions. https://www.thoroughbreddailynews.com/brian-toomey-to-be-sponsored-by-star-sports/

UFC, NASCAR, and Tecovas

volume 1 issue 1

UFC sponsor brand deals reach 46 with global-US rights. Sponsors receive branding via integration or custom content, plus social-digital media inventory (Lefton, 2024). Sponsors are all of relevancy to the UFC, which compliments one another's property.

Lefton, T. (2024, April 12). UFC heads into marquee Vegas event with 46 global/U.S. sponsors. Sports Business Journal. https://www.sportsbusinessjournal.com/Articles/2024/04/12/ufc-sponsor-roster?publicationSource=sbd&issue=7816897ee44f4706a62a06d8984ed1fb

Joey Gase replaced a sponsor for throwing a bumper after he crashed his NASCAR car. The new sponsor creates aftermarket bumpers (Crain’s Grand Rapids Business, 2024). A sponsor can be found based on an action or event caused by the sponsee.

Crain’s Grand Rapids Business. (2024, April 11). NASCAR driver’s on-track tantrum lands him sponsorship from Grand Rapids bumper maker. https://www.crainsgrandrapids.com/news/sports-recreation/nascar-drivers-on-track-tantrum-lands-him-sponsorship-from-grand-rapids-bumper-maker/

Tecovas seeks sponsorships to find new consumers (i.e., where they spend time? how can we build relationships?). Tecovas seeks content marketing to align with those who were not able to attend the event (Hensel & Hensel, 2024), but are interested.

Hensel, A., & Hensel, A. (2024, April 12). How Tecovas approaches events, from music festivals to professional bull riding. Modern Retail. https://www.modernretail.co/marketing/how-tecovas-approaches-events-from-music-festivals-to-professional-bull-riding/