BikiniWire International
Modlily releases consumer behavior swimwear report
Modlily has released its consumer behavior report for Q2 2024. Drawing on survey data from over 50,000 customers, the report emphasizes on the swimwear preferences of middle-aged female consumers.
Key findings indicate that tolerance, comfort, and a good fit are the top priorities for customers when they purchase swimwear. The majority of customers (70 percent) purchase swimwear for beach and vacation activities, and about 70 percent of customers choose tankinis over bikinis and one-piece swimwear. Additionally, among those who choose bikinis, 60 percent choose the triangle cup style. Other findings reveal that the most popular holiday themed swimsuit of Modlily is the Flag Day theme swimsuit, blue is the most popular color, and plants and flowers are the more popular patterns.
SOURCE Modlily
Global Women's Swimwear Market 2023-2029
The research report contains different market predictions related to revenue size, production, CAGR, Consumption, gross margin, price, and other substantial factors. While emphasizing the key driving and restraining forces for this market, the report also offers a complete study of the future trends and developments of the market. It also examines the role of the leading market players involved in the industry including their corporate overview, financial summary, and SWOT analysis.
The Major Players Covered in this Report:
Adidas, ALIX NYC, Arena Swimwear, Banana Moon, Beachbunny Swimwear, Diana Sport, Dolfin Swimwear, Gottex Swimwear, Jantzen Apparel, La Perla Group, Monsoon, Nike, NoZONE Clothing, Old Navy, O'Neill, Panos Emporio, PARAH, Perry Ellis International, PVH, Quiksilver, Roxy, Seafolly, Seaspray Swimwear, Speedo International, Sundek, Sunuva, Swimwear Anywhere, TYR Sport, Wacoal Europe & Zoke
Regional Analysis for Global Women's Swimwear Market:
• APAC (Japan, China, South Korea, Australia, India, and the Rest of APAC; the Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Belgium, Denmark, Austria, Norway, Sweden, The Netherlands, Poland, Czech Republic, Slovakia, Hungary, and Romania)
• North America (U.S., Canada, and Mexico)
• South America (Brazil, Chile, Argentina, Rest of South America)
• MEA (Saudi Arabia, UAE, South Africa)